For some people, selecting a name for their new company is easy. They may have had a name in mind right since they first thought of a business, or they just use their own name. At The Design Mechanics we work with lots of new start businesses and have come up with the following tips for choosing a name for your new company:

1. Practicalities

Remember that you are going to have to work with your company name; it is going to be a tool you use every day. As such it should be easy for you and your staff to say when answering the phone and easy for people to write down. If you select an obscure, difficult or over-long name that you always have to spell out to people it will become the bane of your working life.

2. Pick a name with an available web address

Your website should be the focal point for your marketing and one of the first things when choosing a company name is to see what domain names are available. Unfortunately, getting good domain names gets harder every day, and even though new domain extensions getting released, they don't have the same right as address.You can learn more tips regarding business names online.

3. Search for people with the same name

Another important check when selecting your company name is to see if anyone else is using it. If you are setting up a limited company start at the Companies House website and use their "Web Check" service to see if anyone else has the same name.

Tips for Choosing Your Company Name
Tagged on: