The modern world of technology has led to an enormous traffic in the app marketplace where everyone is fighting to be on the top of the game. More people are still gaining access despite the already available crowd in Google and apple play store thus making it hard for app discoverability for many people. One important aspect that every marketer should be aware of is the magic of app reviews. Reviews can either be the cause of easy discovery or the downfall of any given app.
App reviews play a significant role in rating any given app. As far as app ratings are concerned, the star indicators are evaluated by the users’ app reviews. An excellent rating indicates that the reviews given are positive. The reports also enable first time users to have an insight of what is in store for them based on the given feedback. App developers have an easy time when it comes to improving the apps thereby enhancing better ratings in the future.
Communication channels are relevant in every market. App reviews act as the binding medium between the customers and the marketers. It is where reports, feature requests, feedback and other information regarding apps are found. Marketers and developers should be keen and check the reviews often to evaluate the needs of the consumers.