Direct mail marketing services are cost effective and are an economical choice for small to medium companies that may not need to use more expensive types of advertisements such as TV, newspapers or radio. You have a fair amount of control over the costs of printing and shipping projects because you have many choices when making your shipment.
For example, you can send postcards instead of mail, or you can send company brochures instead of bulletins. The type and cost of shipping must also be considered as well as the volume of your shipment. Using high-quality targeted mailing lists will greatly increase your ROI.
There are many types of letters that can be used by various types of companies. Personal letters can be sent by industry professionals such as lawyers, doctors, mortgage companies and insurance companies to personally deal with personal matters.
Postcards can be used for general sales promotions; avoid using postcards for personal problems – this will result in many complaints and unhappy people.
Real estate companies, for example, can use postcard advertisements to promote homes for sale or restaurants can advertise dinner specials using graphic presentations.
Using images on postcards can attract readers to be more interested in what you sell. Bulletin marketing is a softer sales approach.
You can generate business by informing existing customers about new products or company information that is now available in their markets.
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One of the biggest advantages of direct mail marketing versus other forms of advertising is the ability to deal with your potential customers directly with each name and to mention specific facts about them or their situation without disrupting their personal space or time. Targeted direct mail marketing can give you direct positive status with customers versus bulk junk mail. Business Management, TV or radio articles.